The Callicarpa genus, commonly known as Beautyberry, is a striking member of the Lamiaceae family. These deciduous shrubs are renowned for their clusters of vibrant, metallic-purple or violet berries, which persist into winter, adding a unique splash of colour to gardens when most plants have faded. Callicarpa also features delicate, small pink or white flowers in summer, followed by its signature berries.
Native to Asia, the Americas, and Australia, Callicarpa thrives in well-drained soils and sunny to partially shaded locations. These hardy shrubs are ideal for borders, woodland edges, or wildlife gardens, as their berries attract birds and other animals. Species such as Callicarpa bodinieri, particularly the cultivar Callicarpa bodinieri var. giraldii 'Profusion', are highly prized for their prolific berry production and ornamental appeal.
The Callicarpa genus combines year-round interest and wildlife value, making it a perfect choice for gardeners seeking to add vibrant colour and ecological benefits to their landscapes.